ITZY will release their new EP "KILL MY DOUBT" and title song "CAKE" on July 31. ITZY ranked #8 on the U.S. Billboard main chart "Billboard 200" and as one of the top 10 of the "Artist 100" with their previous album "CHECKMATE" in July last year, reaching its own best results. In November, they showed off their strong group power by successfully selling million copies of "CHESHIRE" album following “CHECKMATE” 2 times in a row. Their first world tour "ITZY THE 1ST WORLD TOUR <CHECKMATE>”, which aimed to return huge love of the fans and began with a concert in Seoul in August, the tickets were totally sold out for all 8 locations in U.S. and for all 10 shows in 7 locations in Asia. We can sum up the tour as 20 successful shows in 16 locations as of April 2023. "KILL MY DOUBT" is ITZY’s first comeback in 2023, which follows their active performance in 2022. It includes honest and confident charm of five members of ITZY, the Gen-Z wannabe icon; Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The album delivers about the doubt of myself that grew unconsciously. That doubt makes me smaller and it could be hard to face it, but eventually my young passion will break all the fears with the solid courage based on the belief in myself. The title song "CAKE," having witty lyrics and addictive melodies, features bright and positive energy by emphasizing ITZY's cool and hip charms twice. The message encourages people to lightly get done with the things that hinder us just like we enjoy a piece of cake in one bite even we may not know if happiness will come after that. Lyrics like "Instead of worrying Just focus on yourself now It’s all fine, I think it’s easy peasy Alright alright” will encourage the listeners. The new song “CAKE” is a refreshing high-quality music; the members have once introduced it to be a "perfect song for driving-playlist." Not only ITZY's charm as one, but each members’ color satisfies the five senses more sweetly and richly than any other cake. B.E.P, who made TWICE's hit songs such as "Like Ooh-Ahh", "CHEER UP," "TT" and "LIKEY," worked with ITZY for the first time to complete a cool summer song that will blow away the summer heat wave in 2023. The music video also delivers pleasure. In the music video, even after a huge monster follows the five members, or the lightning strikes from the sky and the world is put into a total chaos, everything is done as they would like to be done and they realize that they are the main characters of their lives. Therefore, they enjoy their lives regardless of the surrounding situation with the belief that "life flows as I want no matter what I do." Screen transitions going to and from the music video and filming sites, colorful backgrounds, flashy effects and more to the beautiful visuals, ITZY’s lively and cheerful charm doubles the fun of watching. The point choreography with fancy hand gestures that visually expresses the lyrics, makes us want to dance along with it. Their powerful performa