The ‘Monster newcomer’ ITZY who marked a new era of K-pop with their debut comes back on July 29th. ITZY came out like a sudden meteor with their first digital single 'IT'z Different' and the title track “Dalla Dalla” set many records, giving ITZY recognition as the hottest newcomers of the 2019 music scene. Within 18 hours of release, the music video for “Dalla Dalla,” had received 10 million views and hit over a hundred million views within 57 days, making ITZY the the fastest k-pop group to have a debut album music video hit 10 million views. They also reached first place in music broadcast stages faster than any other debut girl group had done before. Scoring 7 first places in public broadcasting stages, ITZY finished up with 9 top places. They’ve made numerous records, proving the validity of JYP, shooting off a flare signaling their success as the pioneers of the 4th generation of girl groups. Carrying the momentum of previous successes, the ‘Monster newcomer’ ITZY comes back this summer with their new album “IT’z ICY”! The title track “ICY” is the 2019’s summer song that describes appearing cold on the outside but being filled with hot passion on the inside. The song tells us about the five members of ITZY, filled with ambition and confidence, who are chilling the hot summer while relentlessly soaring up to the top. This song is about having confidence and conviction, stepping one step further from the message of the previous track “Dalla Dalla” which was about always placing yourself in the center of the world, and giving love and respect to yourself. The candid and confident lyrics and the dynamic charisma of the five members come together to create a special energy. In the edgy and trendy melody, lyrics like “I’m confident in the Dream inside me”, “Because I know the answer myself” express the confidence of focusing on one’s inner values on the basis of love and belief in oneself, rather than following the norms set by others. It delivers a self-esteem message of loving yourself as you are and respecting our own distinct characteristics and tastes. The new album “IT’z ICY” is a high quality album made by distinguished writers’ hearts and souls. “ICY” is a special ‘cool summer song’, which was the first track written by J.Y. Park for ITZY. Along with the main lyricist and songwriter J.Y. Park, this song was made with many excellent artists such as the talented producer/rapper Penomeco who collaborated on the lyrics, and Cazzi Opeia, who wrote TWICE’s ‘Dance The Night Away’, Ellen Berg who worked on Red Velvet’s “PEEK-A-BOO,” and Daniel Caesar and Ludwig Lindell who wrote “Red Flavor,” Lauren Dyson who worked on BTS’s “I’m Fine” and “Home”, as well as Ashley Alisha, Cameron Neilson. The group’s name “ITZY” which means 'EVERYTHING YOU WANT IT'Z IN US ITZY? ITZY!', shines even brighter through its visual concept. The freshness and loveliness but also the energetic and powerful charisma of ITZY’s stunning visuals ma